Kristina Walton Zapata is a creative director, on-set art director and graphic designer based in Dallas. She creates brand identities through creative strategy, design, typography and photo art direction for established and emerging brands in the beauty, sustainability, and homegoods spaces. Her passion is product storytelling that pushes past the ordinary.

SIXTYSIX ISSUE 01

Branding, Art Direction, Web Design, Content Creation, Brand Voice

ECOTECH

Naming, Branding, Creative Direction, Web Design, Brand Voice, Video, Animation

ULTA BEAUTY

Retail Design, Packaging

EXPERIENTIAL AND EVENTS

Awards, Product Launches, Social Events, Private Viewings

PHOTO ART DIRECTION

Set design, Prop styling

SIXTYSIX — SELECT SPREADS

Editorial Design, Art Direction

GREEN BUILDING AND DESIGN — SELECT SPREADS

Creative Strategy, Digital Design, Graphic Design, Print, Web Design

AMERICAN MARKETING ASSOCIATION — MARKETING NEWS

Editorial Design, Art Direction