Shrunk to perfection. Introducing Tree Hut Minis for silky skin on-the-go. Your favorite icons, now mini.
As Creative Director, I led the creative development and execution of this multi-channel campaign, from digital to in-store at Ulta and Target. Together with a team of art directors and creatives, we brought the idea of a Mini World to life—where people shrink and scrubs become larger-than-life icons. The campaign was shot in collaboration with Supernatural and Bakery on location in Dripping Springs, Texas.
Tree Hut Minis
Video
I was responsible for all aspects of bringing this innovation brand identity to market. From concept development, strategic naming, through packaging design and campaign materials + films.
Creative Leadership
Omni-Channel Strategy
Photo Art Direction
On-Set Direction
Graphic Design
Paid Media
PackagingPhoto Art Direction
Branding
Organic Social
Done while at Naterra International
Tree Hut Team:
Creative + Photo Art Direction by Kristina Walton Zapata
Senior Brand Designer Yasi Nik and Esther Koo
Packaging Design by Dave Goss
Collaborators:
Product Photography + Production by Super Natural and Bakery
Video Editing by Super Natural
Executive Producer Chuy Hernendez
Senior Producer Michelle Zauzig
Photographer Miachel Pruett
DP Justin Schaefer
Prop Stylist Victoria Nonnon