Tree Hut
Gemstone Glow
Holiday Collection
Launched with a Comic Con pop-up and expanded through a highly engaged two-month campaign, featuring weekly refreshes of in-store, digital and OOH touchpoints. A showcase of scale and innovation, celebrating Tree Hut’s bold scents, bright textures and unexpected holiday bodycare.
Branding
Pop-Up
To launch the Gemstone Glow collection, Tree Hut hosted “Slay the Cosplay,” a body paint pop-up outside of NY Comic Con. At the event, we suited up attendees with free professional body paint and gifted them sugar scrubs to easily remove the look afterwards.
Digital OOH
To drive retail engagement, we brought the Enchanting Emerald hero collection to life through a gamified, high-impact social experience. Launched with digital OOH billboards at The Grove LA, the “Emerald City” AR app invited users into an immersive IRL setting—amplifying foot traffic, boosting conversions, and increasing brand awareness.
Social
Paid assets included placement on Meta, Tiktok, Spotify and Pinterest.
Done while at Naterra International
Tree Hut Team:
Creative Direction by Kristina Walton Zapata
Packaging Design by Dave Goss
Brand Management by Hazel Smith
Integrated Media by Sarah Craig
Collaborators:
Product Photography by Creme
Pop Up and Digital OOH by Bakery
Digital Game designed by Bouy
Press: happi.com