Campaign creation and execution for the Electric Beach Spring '25 campaign that spanned all channels from digital to in-store.
In partnership with Tree Hut's agency partners and our in-house creative team, we created a 360 campaign that felt playful and vibrant—true to the Tree Hut brand.
To support this Ulta-exclusive launch, in-stores and online, I led the visual execution so that all visual touch points had consistency in messaging and on-brand assets. In addition to the photo and video shoots, I also directed the onsite pop-up event, paid ad series, pr event, and social assets.
Omni-Channel Strategy
Photo Art Direction
Brand Activation
Paid Media
Organic Social
PackagingPhoto Art Direction
Branding
Organic Social
Ulta Pop-Up
Paid Social
Done while at Naterra International
Tree Hut Team:
Creative + Photo Art Direction by Kristina Walton Zapata
Packaging Design by Dave Goss
Brand Management by Dani Szabo
Collaborators:
Product Photography + Production by MUMU, Super Natural and Bakery
Video Editing by Bakery
Illustrations + Motion Graphics by Bakery
Pop Up by Food Truck Promotions