Treat Yourself. I led the creative direction for Tree Hut’s Halloween ’25 campaign with the playful tagline “Pick Your Potion. Brew Your Glow” where we created four frightfully fun characters—Sweet Punkin’, Scare Glow, Frankenshine, and Meyow. This spooky squad crept onto shelves through packaging, in-store displays, social content, activations and digital touchpoints. Designed to make spooky showers a scream, the limited-edition lineup brought a wicked twist to self-care season to engage both Millennials and Gen Z.

Shot by Supernatural

Creative Leadership
Omni-Channel Strategy
Creative Concept
Photo Art Direction
On-Set Direction
Graphic Design
Copywriting
Content
Email
Packaging