Minimalist Bodycare

Formulated with skincare actives, bdy. (pronounced like “body”) is a new bodycare line for the "less is more" body babes. Our nourishing, clinically-backed ingredients support the health and appearance of your entire body—not just your face.

With simplicity as the brand's ethos, I led brand development and creative execution for the 2025 launch including art direction, website, illustration, packaging and activations.

This masstige debuted at Ulta FLC and is now available exclusively in 1,400+ Ulta stores and Ulta.com.