Minimalist Bodycare

Formulated with skincare actives, bdy. (pronounced like “body”) is a new bodycare line for the "less is more" body babes. Our nourishing, clinically-backed ingredients support the health and appearance of your entire body—not just your face.

With simplicity as the brand's ethos, I led brand development and creative execution for the 2025 launch including art direction, website, illustration, packaging and activations.

This masstige debuted at Ulta FLC and is now available exclusively in 1,400+ Ulta stores and Ulta.com.

Creative Leadership Omni-Channel Strategy
Packaging Photo Art Direction Graphic Design
Web Design
Experiential

bdy. by Tree Hut

Packaging Design

bdy-summer25-6.jpg
8oz-bdy-glow-body-buff-goop-close-up-no cap.jpg
bdy-family-shelfie-1.jpg
16.9oz-bdy-foaming-oil-body-wash-in-water.jpg
7.7oz-bdy-weightless-body-lotion-in-water-flatlay.jpg
3oz-bdy-overnight-body-serum-ingredient.jpg
bdy-summer25-8oz-body-mist-serum.jpg
bdy-weightless-body-lotion-hand-closeup-1.jpg
bdy-family-in-water-4.jpg

Photo Art Direction

bdy-tierra-9.jpg
bdy-liv-3.jpg
bdy-tierra-10.jpg
bdy-3.4oz-body-mist-serum-front-cap-off-liv.jpg
7.7oz-bdy-weightless-body-lotion-smear-close-up-3.jpg
bdy-weightless-body-lotion-estephanny-2.jpg
bdy-liv-2.jpg
bdy-8oz-glow-body-buff-estephanny-2.jpg
8oz-bdy-glow-body-buff-smear-3.jpg
bdy-16.9oz-foaming-oil-body-wash-tierra-7.jpg
16.9oz-bdy-foaming-oil-body-wash-smear-close-up-5.jpg
bdy-7.7oz-weightless-body-lotion-tierra-1.jpg
bdy-foaming-oil-body-wash-hand-closeup-1.jpg
bdy-8oz-body-mist-serum-liv-3.jpg
bdy-all-smear-close-up.jpg

Website

Experiential

Screenshot 2025-06-17 at 11.30.24 PM.png
Screenshot 2025-06-17 at 11.29.54 PM.png

Done while at Naterra International

Creative Direction Kristina Walton Zapata
Packaging Design Celeste Adams, Kristina Walton Zapata, Dave Goss
Designer and Illustrator Yasi Nik
Copywriter Carolyn Meek
Photographer Victoria Nguyen
Website Lustre
Activation Pop Up Mob