Meet Tree Hut X Peanuts, where cozy meets playful. This limited-edition collab brings Snoopy and Woodstock-inspired scents to your shower, blending nostalgic comfort with fruity freshness. Available only at Ulta Beauty, the lineup features Tree Hut’s fan-favorite Vanilla collection alongside Woodstock Glow, a tropical guava, coconut, and pineapple scrub—perfect for fall’s cozy reset.

Tree Hut X Peanuts

As Creative Director for Tree Hut X Peanuts—the body care brand’s first-ever collaboration—I led the hands-on work of brand standards, photo art direction, wordmarks, packaging design, and messaging. Partnering closely with Tree Hut’s internal creative team, we imagined a bubbly Peanuts universe full of scrubby and sudsy moments, seamlessly blending Tree Hut’s sensorial world with Ulta Beauty’s retail presence.

The result? Tree Hut X Peanuts, a 360 campaign that brought Snoopy and friends into Tree Hut’s world through a cozy film, custom illustrations, a vibrant design system, and a thoughtfully crafted e-commerce experience.

The World of Tree Hut X Peanuts

Design

Photo Art Direction

The Results

Creative Direction + Photo Art Direction Kristina Walton Zapata / Sr. Brand Designer Esther Koo / Copywriter Caroline Meek / Digital Design + Motion Tierra Williams / Illustration Design + Packaging Yasi Nik / Packaging Production Carol Kim
Photographer Miachel Pruett / Photo + Video Production Supernatural / Executive Producer Chuy Hernandez / Sr. Producer Michelle Zauzig / Post Production Bakery

Done while at Naterra International