Treat Yourself. I led the creative direction for Tree Hut’s Halloween ’25 campaign with the playful tagline “Pick Your Potion. Brew Your Glow” where we created four frightfully fun characters—Sweet Punkin’, Scare Glow, Frankenshine, and Meyow. This spooky squad crept onto shelves through packaging, in-store displays, social content, activations and digital touchpoints. Designed to make spooky showers a scream, the limited-edition lineup brought a wicked twist to self-care season to engage both Millennials and Gen Z.
Shot by Supernatural
Tree Hut Halloween ’25
I was responsible for all aspects of bringing this innovation brand identity to market. From concept development, strategic naming, through packaging design and campaign materials + films.
Creative Leadership
Omni-Channel Strategy
Photo Art Direction
On-Set Direction
Graphic Design
Paid Media
PackagingPhoto Art Direction
Branding
Organic Social
Done while at Naterra International
Tree Hut Team:
Creative + Photo Art Direction by Kristina Walton Zapata
Senior Brand Designer Yasi Nik and Esther Koo
Packaging Design by Dave Goss
Collaborators:
Product Photography + Production by Super Natural and Bakery
Video Editing by Super Natural
Executive Producer Chuy Hernendez
Senior Producer Michelle Zauzig
Photographer Miachel Pruett
DP Justin Schaefer
Prop Stylist Victoria Nonnon