Introducing bdy. By Tree Hut. Where skincare meets bdy.
I led brand development and creation execution for the 2025 launch including art direction, website, illustration, packaging and activation for bdy.—the first body care line with skincare actives of its kind.
This masstige brand is now available exclusively in 1,400+ Ulta stores and Ulta.com.
bdy.
Video
I was responsible for all aspects of bringing this innovation brand identity to market. From concept development, strategic naming, through packaging design and campaign materials + films.
Creative Leadership
Omni-Channel Strategy
Photo Art Direction
On-Set Direction
Graphic Design
Paid Media
PackagingPhoto Art Direction
Branding
Organic Social
Done while at Naterra International
Tree Hut Team:
Creative + Photo Art Direction by Kristina Walton Zapata
Senior Brand Designer Yasi Nik and Esther Koo
Packaging Design by Dave Goss
Collaborators:
Product Photography + Production by Super Natural and Bakery
Video Editing by Super Natural
Executive Producer Chuy Hernendez
Senior Producer Michelle Zauzig
Photographer Miachel Pruett
DP Justin Schaefer
Prop Stylist Victoria Nonnon